Branding
Still too lazy to fine tune this here vehicle I call visceraudio, but it’ll happen soon, I promise. Meantime, an interesting concept has arisen in texts, emails and assorted random discussions about this blog and the event it is intended to chronicle, that event being the monthly gathering of music fans that takes place in my garage on the first Saturday of every month since May 2010. After a couple of unofficial (“unofficial” meaning any day other than the first Saturday) nights of music and hang time in the Garage, Joe B. referred to one of the nights as a “visceraudio session”. So I figured, why the hell not? Just call it “visceraudio”. The mouthful that was “Monthly Music Night”, the generic “Music Night”, the humdrum “Listening Party”, why bother with these when the obvious aptest moniker was right there in front of me, revealed by Joe in a stroke of marketing genius?!? So come to the June Visceraudio and experience it for yourself…
visceraudio 
+1
I look forward to the full line of Visceraudio t-shirts, keychains and beer koozies coming soon.